Day 92 (T-8) Giving Up Donuts and Coffee After A Session
First, the session this morning was on a fun side but I must say that I should have gotten out with a longboard. But that's life.
So today's topic is all about Google AdWords.
As you know I have put up some Google Ads to let people know about the StokeMaster.COM web site. I tend to do things for the "heck of it," and I almost always end up learning things or two after the fact. Right now, I am not so much interested in attracting the users to the site but what it tells me is that what people are interested in, and whatever the terms the people are interested in, Google would ask for more money per click. For example, if you were to use the keyword "soul surfing" that is a $5.00 keyword for a site which isn't much about Bethany Hamilton.
What about Bethany Hamilton got to do with a $5.00 click? Well, she "wrote" a book called "Soul Surfing." The book is a big seller and thus everyone wants a piece of action regarding her incident and the book and such. I happen to think that my web site has some element of "soul surfing" in it so I would very much like to "feel" that soul surfing is a relevant keyword to my site. But the real world is a much much tougher place than that. So right now, if I want people to click an and get to my site based on a search "soul surfing" I must pay $5.00 or more. I actually think that's quite fair, and it is interesting. It is even interesting to the point that what the general public think of "soul surfing" is about Bethany Hamilton, and I am not sure if I can agree with that or not.
To tell you the very honest truth, I don't know what "soul surfing" is, and I am sure that there will be many different ways of looking at it. To me, a true soul surfer won't be blogging like me. I think that someone like that won't even have an email address or an web access, and it is a rare occasion that I'd be even get a chance to be surfing with this person.
Then, I am also very confused now. My religious teaching tells me that I ought to basically document and share my experience with others, and that's how I can live forever. Then on the other hands, I should not really boost myself to the point to induce some form of envy or lust in other peoples minds.
What does it got to do with giving up my Donuts and Coffee after a session. Well my routine after a down patrol at Linda Mar is to go to Happy Donuts, get a coffee and donuts. That's usually about $3.00 a shot, plus some friendly grief I get from the owner couple. It usually got to do with my appearance like the length of my hair or what I am waring, or not buying enough donuts etc. Today my Google AdWords budget is 60 cents a day. Mind you, I have some very high quality keywords (over a year of hard work on it), I can get 2-3 clicks out of this meager budget, but if I were to give up my coffee and donuts after each DP session, I can have up to 10 or 20 clicks from users to come to my site, with that I can vector the users to visit my StokeStore and get them to buy $200 Nixon watch which I can get a handsome commission from Amazon! What's wrong with that?